Carry out - Lead Generation
Carry out - Internet-based research to identify new opportunities in industries, business prospects, partners, customers
Ensure - data quality of internal and external databases used for marketing to customers/prospects
Support - Campaign Management
Work with - the division heads to develop customized programs / campaigns for various market / customer segments
Support - preparation of collaterals like presentations, direct marketing collaterals, brochures, web content, employee portal, profiles, case studies etc. - for various service offerings
Collate - content for standard collaterals (for example html pages, presentations, brochures) and ensure adherence to organizational standards

Support &/or Coordinate – the US and Bangalore teams for preparing client specific services documents
Support &/or Coordinate – coordination with the technical managers of various teams for making RFI / RFP responses
Collate & Report – the numbers associated with the marketing programs and campaigns, with the purpose of improving resource allocation & efficiency
Liaison - with the company’s partners as the need arises